This talk will examine how game studios can use AI tools in character development while managing copyright risks, particularly around authorship, ownership, licensing and clearance. It will discuss the main legal issues arising when AI is used to generate concept art, character names, backstories, dialogue, voices, music or even visual elements, and propose a workflow to be followed by designers when using AI tools. The main idea is to help developers understand the importance of preserving human creative input, while securing third-party rights and reviewing the output. This would help maintain a clean chain of title before commercial release, while making it possible for the business affairs team to document everything.
1 – A clearer understanding of the copyright risks that may arise when AI is used in character development.
2 – A practical approach to identifying issues created by prompts, reference images and AI-generated outputs.
3 – A checklist of points to consider before using AI-assisted content commercially.
4 – Practical suggestions on how to document the process.
