This talk explores the evolving legal landscape surrounding the use of artificial intelligence in the video games industry. It will provide an overview of key legal considerations, including intellectual property rights, data protection, contractual obligations, and liability issues arising from AI-driven content and interactions. The session will also address regulatory developments, ethical concerns, and best practices, offering practical insights for developers, publishers, and legal professionals involved in the creation and deployment of AI technologies within video games. Attendees will gain a clearer understanding of the challenges and opportunities presented by AI, and how to navigate the complex intersection of law and innovation in this dynamic industry. Essential for anyone building or deploying AI responsibly in the games industry.