Shammi Seth is a Creative Technologist and Research Associate at Heriot-Watt University. With over 15 years of experience spanning game development, serious games, VR, simulations, and interactive technologies, he has worked across both industry and academia to design engaging digital experiences. His current research on the HorizonSMILE project explores narrative serious games and AI-supported interventions for adolescent mental health, funded through Horizon Europe and UKRI. Shammi’s interests include autonomous NPCs, computational cognitive models, multiplayer systems, and serious games design and development.